statement from designer belinda crossley

I have always had a strong interest in art and design. I grew up in Cowwarr, a tiny town in rural Gippsland, in an old butter factory which my mother converted to an art gallery. Needless to say this was a very creative environment. My focus gradually shifted from fine arts to decorative arts; namely textiles. I became determined to be part of the vibrant independent Melbourne fashion industry, In 2005 I commenced studying Studio Textiles and Design at RMIT.

My prints are the keystone to my collection, instantly striking and identifiable. Hand screen printed textiles are such a wonderful thing; they give you such freedom when designing. My process is really quite organic. It can begin with a print idea, a garment silhouette, an interesting colour combination or an amalgamation of all these things.

I still work from my home studio but since winning the ‘Debut – Best Apparel’ award I have outsourced the printing and making to local manufacturers. It has been a huge learning curve, transitioning from handmade to understanding the ins and outs of the local production industry.

I am very proud that I have been able to viably produce everything for my label right here in Melbourne.



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